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Posted On August 11, 2021September 29, 2021

The Ad Server Difference: Comparing Traditional Ad Waterfall Vs Playstream for Publishers

Posted By Aksh Chhetija

The Ad Server Difference goes a long way. With new buying mechanisms coming into play, the adtech ecosystem is becoming more complex and effective at the same time. Since Buyers are openly accepting new technologies for their marketing spends, why are Publishers hesitating to adopt better technology? Campaigns & tags serve in a standard environment […]

Posted On July 28, 2021October 13, 2021

Brand Knowledge

Getting Into the Indian CTV & OTT Scenario with Playstream.

Posted By Aksh Chhetija

Indian CTV & OTT partners are receiving all the buzz recently in the Digital Video ecosystem. Thanks to the recent Media Buying & Data transitions, buyers are now more open to explore newer avenues. With the consolidation of Programmatic partners recently and going IPO, marketers are now more confident in spending their advertising dollars to […]

Posted On June 29, 2021June 29, 2021

Brand Knowledge Playstream Updates

Study on Playstream for Publishers & Success Stories

Posted By Aksh Chhetija

About Playstream: Playstream is a Video Tech Company enabling Innovations, Content Creation, and adtech to its Partners across the Globe. We are a Marketplace enabling Publishers across Web, App & Connected TV to efficiently monetize their Video Inventory. Playstream for Publishers: “Adsolut have time and again raised the bar on customer service – right from […]

Posted On June 18, 2021June 18, 2021

Brand Knowledge Playstream Updates

Playstream Monetization with Google’s Multiple Customer Management(MCM) policy for Publishers

Posted By Aksh Chhetija

Hello readers, As you already know, Adsolut Media is a Google Publishing Partner and as a result, Google advertisers can access your inventory through Adsolut Media’s Ad Exchange account. How Adsolut Media represents your inventory with all the changes that Google is bringing. What’s happening? During your onboarding process with Adsolut Media, you would have […]

Posted On June 16, 2021June 16, 2021

Brand Knowledge

Playstream launches In-Game Video Monetization widget

Posted By Aksh Chhetija

Playstream Media, a venture by Adsolut is a Video marketplace enabling connections between the advertisers and Content Creators. After strategic partnerships with Enterprise level agencies and publishers, we are proud to announce our In-Game Video Widget. This blog shares the key takeaways for Advertisers & Publishers interested in Gaming Users: For Advertisers/agencies/DSP’s: Get Access to […]

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Posted On May 31, 2021May 31, 2021

Brand Knowledge Playstream Updates

Playstream & DV360

Posted By Aksh Chhetija

Why Playstream Ads prefers transacting with DV360(Google’s Display & Video 360) for its campaigns from Brands? DV360 has always been preferred due to multiple reasons over Managed Creatives Campaigns. Here are some: Trust & Transparency: Partner Brands get transparent data around the campaign with multiple metrics & dimensions. Plug & Play multiple Campaigns/Sources: When a […]

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Posted On December 9, 2020December 9, 2020

Playstream Updates

Private Auction with Playstream

Posted By Aksh Chhetija

Platform Overview Adsolut Media is a Publisher marketplace expanding advertiser’s reach across India & APAC. Some of our Partner publishers include Voot, Gaana, MX Player, Truecaller, Times Of India, Zee News, and the likes. Reach the Actual ‘Bharat’ ‘Bharat’ is where the real India lies. With Adsolut, advertisers can reach the audience across India. With […]

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Posted On September 15, 2020September 15, 2020

Brand Knowledge

Setting up your first Campaign on Adsolut Performance DSP

Posted By Aksh Chhetija

How to create a Successful Ad Campaign with Connect By Adsolut: In this white paper, you will be able to learn how to setup an ad campaign on Connect.adsolut.in for your CPC & CPA Campaigns. For any immediate help, you can reachout to aksh@adsolut.in or Skype: aksh.chhetija Index: Creating your first Campaign Ad Types Bids […]

Posted On July 2, 2020July 2, 2020

Playstream Updates

Playstream now supports AMP pages

Posted By Sonal Daphale

For all publishers eyeing for more ad revenues or a better structure of Yield, Playstream from Adsolut Media is now able to serve: AMP Monetization Programmatic Demand from top exchanges and DSP’s Customised Video Player with Your Website Name, Your Content to give it an ultimate in-house feel without bearing any streaming costs Capabilities of […]

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Posted On April 22, 2020July 2, 2020

Brand Knowledge

Adsolut Publisher Marketplace now offers a Unified platform to buy OTT Inventory

Posted By Sonal Daphale

Due to the Covid-19 Pandemic, India has seen a huge jump in Internet Entertainment and a fall in TV Consumption. OTT, not widely available across open auction or the Google & FB Marketplace becomes difficult for advertisers to access this Inventory. Adsolut Publisher Marketplace now offers a Unified platform to buy OTT Inventory across multiple […]