Case Studies

Case Study : Video Marketing for Eros Now

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Posted By Erav Patel

Eros Now, One of India’s top subscription based OTT platforms showcasing its produced movies and Originals chose Playstream as its trailer launch partner to promote  METRO PARK starring Ranvir Shorey among other actors.

Reach:

Playstream promoted METRO PARK for 6 consecutive days over 13 websites covering Premium News, Sports, entertainment and vernacular web portals. Here are the stats:

  1. 1.7 Million Completed Views 
  2. CTR:1.32% 22000+ clicks
  3. Users opting for First Time Subscription: 7.39%

Inventory Quality:

Among top priority is the Inventory Quality and Viewability that plays the most important factor for any video promotion. Playstream enabled some of the top sites like News 18, Moneycontrol, Firstpost, Vikatan, Jagran , Punjab Kesari with 70% Viewability.

Here’s how the ad looked: https://drive.google.com/file/d/1CpoJ0sWpX8IOo3SN0nDSHLXQbw4KvMeZ/view?usp=sharing

Brand Safety:

For Brand Safety, Inventory placement screenshots were shared with the advertiser with Forensiq Report measuring Viewability, Impression Risk, etc.

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