Brand Knowledge

More power to Campaigns via Adsolut’s Retargeting

Posted On
Posted By Sonal Daphale

It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when they’re not ready to buy. Starting over of every customer and not getting it to convert is expensive and a loss for the advertiser. Instead of this, the advertisers can target someone who showed some initial interest in his products or services by visiting his website. This is called as RETARGETING.

Rather than trying to attract first-time visitors who may or may not convert, Retargeting strives to get repeat visitors who are more likely to convert. The most common goals for retargeting are to increase awareness of a brand and increase conversions. Adsolut has recently started retargeting advertisement where the advertiser has to provide set of User Id’s, the one he wants to target. It can be past users who are currently inactive on their app or customers who have stopped purchasing.

Adsolut enables advertising which are directly shown to these users devices. This helps in reminding the customer about the brand’s existence and gets prior website visitors to re-engage with your brand by reminding them of your products/services, as well as offering them other information that could help coax them into purchasing. It also is unique because it allows marketers to reach website visitors on different parts of the sales funnel.

Retargeting is definitely a smart way of advertising which increases sales with efficient spending. Adsolut is here to help you achieve your goals with Retargeting to increase your sales and customer base.

Related Post

leave a Comment