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Setting up your first Campaign on Adsolut Performance DSP

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Posted By Aksh Chhetija

How to create a Successful Ad Campaign with Connect By Adsolut:

In this white paper, you will be able to learn how to setup an ad campaign on Connect.adsolut.in for your CPC & CPA Campaigns. 

For any immediate help, you can reachout to aksh@adsolut.in or Skype: aksh.chhetija


Index:

  1. Creating your first Campaign
    1. Ad Types
    2. Bids
    3. Targeting
    4. Postback Configuration
  2. Reporting
    1. Date Level
    2. Campaign Level
    3. Creative Level
  3. Optimisation
    1. Setting Optimum Bid Strategy
    2. Whitelist/Blacklist
    3. Device Targeting
    4. Device ID tracking

1.Creating your first Ad Campaign with Adsolut

Upon Login, please follow below steps for Creating a CPC Display Campaign:

Add Campaign Name & Agenda:

Important Points: 

  1. CPC bids maximum to be kept 0.05 for Web traffic and 0.01 for In-app traffic
  2. For Performance as a KPI, keep bids between $0.001 to $0.005 for India based Mobile User Acquisition Campaigns
  3. Reachout to your AM or email on aksh@adsolut.in after setting up campaign for activation

Refer below screenshot for setting new CPC Campaign

2. Ad group Targeting

  1. Select Countries
  2. Days Of Week, if needed
  3. Time of Day, if needed
  4. OS/Browser, if needed
  5. Carrier, if needed

Keyword Targeting:

For Performance as a metric, always keep it RON(Run On Network). Let the system optimise based upon conversions

TQ & Analytics:

  1. Whitelist/Blacklist Domains & Apps
  2. Enable Postback configuration

In order to implement tracking,please follow below steps:

  1. Click on Conversion Tracking under TQ & Analytics Section
  2. Click on New Goal
  3. Add Goal Name
  4. Add Goal Value

Enable this postback on your attribution platform: http://rtb-useast.adsolut.in/conversion?&c={click_id}&count=1&value=1

Display Ads:

  1. Add Image of Sizes: 300×250, 320×50, 320×480
  2. Add LP URL
    1. If tracking, please replace clickid with {conversion} and source to {app_bundle}
    2. Entire Macros Guide:

{aa}Required for Event Tracking

{app_bundle}Application bundle

{app_id}Application id

{banner}Ad ID

{bid}Bid price

{browser}Browser

{campaign}Campaign ID

{carrier}Visitor’s ISP

{city}Visitor’s city

{conversion}Conversion tracking

{country}Two-letter visitor’s country (ISO 3166-2)

{device_brand}Device Brand

{device_type}Device Type, i.e. Desktop, Mobile

{ga}Required for Google Analytics statistics

{ifa}Device identifier for advertisers

{ip}User IP

{keyword}Keyword matched on campaign

{offer}Offer ID

{original_subid}Not limited subID

{os}Operation system

{pubfeed}Publisher Feed ID

{publisher}Publisher id

{pubpoint}Publisher point id

{pubzone}Publisher zone id

{query}Keyword sent by publisher

{referrer}Referrer URL (urlencoded)

{referrer_domain}Referrer domain

{remfeed}Remote Feed ID

{request_id}ID of the request that originated the click

{search_ip}Search user IP

{search_referrer_domain}Search referrer domain

{site_id}Site id

{source}Traffic source macro. Set as {pubfeed}.{original_subid} for XML and {pubzone}.{site_id} or {pubzone}.{app_id} for Display campaigns

{state}Visitor’s state

{subid}Publisher Feed subID

{timestamp}Timestamp (Unix epoch time)

{user_agent}User agent

{zip}Visitor’s postal code (if available)

Reports

  1. Reports By Campaign

(Click on the top left Reports Tab) & select Reports By campaign

  1. Reports By Date

(Click on the top left Reports Tab) & select Reports By Date

For any more tips, please reachout to your Account Manager or email aksh@adsolut.in

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