Brand KnowledgePlaystream Updates

Study on Playstream for Publishers & Success Stories

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Posted By Aksh Chhetija

About Playstream:

Playstream is a Video Tech Company enabling Innovations, Content Creation, and adtech to its Partners across the Globe. We are a Marketplace enabling Publishers across Web, App & Connected TV to efficiently monetize their Video Inventory.

Playstream for Publishers:

“Adsolut have time and again raised the bar on customer service –

right from getting business opportunities to brainstorming with

ideas and recommendations to publishers on how to get more out of

their inventory. It’s a great pleasure to collaborate with this

hardworking, focused and dedicated team.”

The OTT Success Story:

Challenges:

  1. Continuous Fall in India Open Auction Demand for Video
  2. Low Fill Rates across ad networks
  3. Relying only on Google Ad Exchange for Ad Revenues apart from Direct Sales 

Achievements through Playstream:

  1. Getting in 40% uplift in Daily ad revenues across Video Instream which is growing Month-On-Month
  2. New Channel/Source of Demand in-between Open Auction & Direct Sales by enabling Playstream as a Monetization partner
  3. Through Playstream, the OTT was able to connect with multiple DSP’s directly and thus received a better rate and Coverage
  4. Building a Seven Figure USD  and above Revenue Channel through Playstream activation

Conclusion:

By adopting Playstream for Video Monetization & Ad Operations, publishers have seen high revenue growth for their Indirect Sales. In order to get access to this, you can reach out to your Account Manager or email us at info@adsolut.in.

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    […] Playstream is now a proven partner for publishers across India to measure, optimize and get a better yield for their ad inventory. Find the Case Study here […]

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